Welcome to MINOURA
As we quietly celebrated our 90th anniversary in December 2023, I am filled with immense pride and gratitude for the journey we have shared. Founded in 1933, MINOURA has stood the test of time, adapting and innovating to meet the ever-changing needs of our customers. Despite the unprecedented challenges brought on by the COVID-19 pandemic, we have emerged stronger and more committed than ever to our mission.
The pandemic brought both a boom and subsequent hardships to the bicycle industry. During these times, I had the honor of stepping in as the fifth president, entrusted with guiding MINOURA through these turbulent waters. Our ability to adapt and persevere is a testament to the dedication and resilience of our incredible team, our supportive families, and our trusted partners and suppliers.
Our philosophy has always been rooted in innovation and practicality. We strive to develop products that not only meet but exceed the expectations of our customers. This commitment has driven us to launch “Licolbe” in 2022—a brand that embodies the spirit of “Life + Colorful + Benefit.” We believe that hobbies are essential for maintaining both physical and mental health, and with “Licolbe,” we aim to bring more joy and fulfillment into our customers’ lives. Our first offering under this new brand was the “HOBBY TOWER,” and we are excited to expand with “Licolbe Outdoor” products in 2024 and beyond, aligning with our passion for bicycles and outdoor enjoyment.
Looking to the future, our goal is to celebrate our 100th anniversary with the same sense of achievement and joy. We are committed to upholding the exceptional brand value of “Made in Japan” by responsibly manufacturing our products in-house. Our forward-thinking approach includes leveraging 3D printer technology to produce unique, high-quality items at mass production costs, using a variety of materials such as resin, stainless steel, and titanium.
In terms of distribution, we remain dedicated to providing flexible solutions to meet diverse market demands. We will continue to collaborate closely with our business partners to ensure that our products are available when and where you need them, in the quantities you desire.
Thank you for your continued support and trust in MINOURA. We look forward to many more years of innovation, quality, and service, bringing health and energy into the lives of our customers around the world.
Warm regards,
Takashi Minoura
President, MINOURA